utalkmarketing.com: Why brands must keep their Facebook Fans

Interesting article if your involved in the world of online marketing.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19197&title=Why_brands_must_keep_their_Facebook_Fans

I do however find it more common sense that consumers who like a brand are more than likely to purchase the brand.

You don’t go ahead and “like” Coca-Cola on Facebook if you don’t like fizzy pop…do you?!

Interesting that consumers are unsubscribing.. isn’t this effort? maybe these consumers have done so because their have hit their “like” limit?